Discharge print in block printing technique

Block Printing a beautiful pattern work and new technique called discharge printing


Pakistan is known for its vibrant culture, Arts & crafts. The dwellers in this part of the world boast of multi-ethnics traditions with beautiful cultural identity visible in their lifestyle, cuisines and attires.

The art of Block printing, tie dye (chunri) and batik have been famous in the sub-continent since ages. Over the year the block prints clothes designs have become quite a fashion statement. In block print an eye for artsy colour combination and place of unusual block give a design new look although you are repeating the same block design.

East World market designs scarves, bags & linen with block printing techniques. This art can be used on any type of cloth. Now a day a new technique is developed called as discharge printing. The method begins with the fabric being block in various colors with an added chemical which produce the effect, it’s then rolled and knotted into another fabric and about an hour it’s steamed in a drum. Ultimately the fabric is washed, dried creased out thoroughly by ironing. This method of printing gives an everlasting shine with the hues exuding vibrancy quite unlike in the traditional block printing.

EWM use all custom made designs. Contemporary to conventional, from traditional to ultramodern or a mix of these kinds of blocks always remains popular in EWN product line. The silhouette of feminity so evident in all EWM designs. As they carry the modern look and emphasis on intricacy of designs.