Monday, July 12, 2010

Reviving the crafts of Indus Civilization Embroideries by EWM

Reviving the crafts of Indus civilization


Miles away in the snowy mountains of Hindukush, in the barren desert of Tharparkar, among the green lands of Multan and Bahawalpur and in the busy city of Karachi, our artisans infuse their hearts and creative spirit into different types of embroideries or weaving. It is an art of creativity that involves a mind of imagination and hands on practice. Folk embroidery has always been a form of self-expression for the women. It mirrors their lives, reflects their hidden desires and aspirations, and expresses the cultural traditions of the society to which they belong.

The product line of East World Market is a vast collection and each piece of creativity is done in perfection, the creations tells a origin, tribal affiliation and full identity of the women who created the piece of art.

Embroidery techniques used in our projects are given according to region, tribal affiliation and full identity of the woman who created that master piece of art. EWM give freedom to its artisan to create the tradition piece but we do guide them in color selection and introduce modern trends.

Embroidery uses various combinations of stitches. Each embroidery stitch has a special name to help identify it. These names vary from region to region. Mostly local name were given to stitches they used .

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